3D & Avatar

Avatar

• $237 million budget
• Made $2.6 billion worldwide
• Won Oscars and Golden Globes
• Used green screen
• Fusion digital 3D camera system
• Motion-Capture suits
• 70% is CGI
• Acted out on a performance Capture

Marketing

• Full 15 Minutes of footage was shown in sold out cinemas
• Everything happened at the same time in every country
• DVD-Worlds first interactive trailer

3D 

• Old 3D needed red and green coloured glasses
• Makes more money than 2D
• You can't copy a 3D film
• Two cameras shoot images side by side
• Most successful 3D movies are animated

Exhibition

• Requires a digitally equipped camera
• A pair of polarized glasses  
• Retail for a few pounds more than 2D films
• Only 320 out of 3,600 cinemas in the UK are digitally equipped

Fallen out of love with 3D???

• Have to wear glasses
• More expensive
• More people saw Pirates of the Caribbean and Kung fu Panda 2 in 2D than in 3D.
• Many people think there is no point in having 3D films